Edie Parker Spring 2020
Worked with Senior Designer and Creative Director on execution. Research Trend Forecasting, Product ideation and development for Edie Parker Summer 2020 Collection.
Expanded my responsibilities by partaking on E-commerce and marketing work- email mailer, social media campaigns, and seasonal campaign shoots.
Provide art direction, styling and photo editing for the Spring 2020 Collection campaign shoot.
Responsibilities:
Create Seasonal decks with Handbag and Home CADs for Edie Parker
Market research on product initiation and develop design and concept for the season
Photograph market production products and create wholesale buyers linesheet
Design support E-Commerce and Sales- seasonal linehsheet, hero campaign shoot, web safesearch ads, website banners.