Worked with the senior designer and creative director to launch Edie Parker’s cannabis line, Flower by Edie Parker, in 2020 and support all aspects of designing and development.

Responsibilities:

• In-Depth research on homewares, smoking accessories, and handbag trends. Present unique problem solving perspective on potential product offering. 

• Product ideation & development- custom Bic lighters, packaging boxes, custom gifting boxes, stickers, pins, event menus, etc.

• Brand collateral for all cross functional partners.

• Manage social media accounts for both Edie Parker and Flower and understand the distinction between the two of them.